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Redes sociais nas empresas
Como e porque trazer o mundo das redes sociais para dentro de uma empresa?
Antes de tudo, é necessário promover uma mudança cultural no ambiente corporativo. “Normalmente, as redes sociais estão associadas a falta de produtividade - o que é uma grande falta de percepção, na realidade. As pessoas podem ser muito mais produtivas utilizando as redes sociais”.
Hoje, já existem até mesmo sistemas desenvolvidos para grandes empresas que trazem os benefícios das redes sociais para o ambiente corporativo. Na rede de relacionamentos, ao invés de mostrar quem é amigo de quem, o sistema mostra quem é chefe de quem! E as comunidades servem para discutir assuntos referentes ao trabalho. “Tem aspectos de controle, aspectos de segurança, outros voltados a inibir que pessoas tenham perfis falsos… Como você promove o conteúdo para que ele seja efetivamente utilizado dentro de sua empresa para aumentar a produtividade? É aí que os detalhes das ferramentas voltadas para o mundo corporativo se sobressaem”, explica Mario Costa, Gerente de Portais e Colaboração da IBM Brasil.
Atualmente existem vários aplicativos que fazem do iPhone um facilitador de acesso às redes sociais.Por exemplo o Windows Live Messenger para que pode ser baixado gratuitamente da loja virtual da Apple.
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